Hi, We are Leadflow

Our Mission
Advancing purpose-driven work by making the web work better for you.
Our Team

A growing team of strategists, designers, and storytellers

HK HAN
HK Han
Co-Founder & Project Manager

Han is a Co-founder of Leadflow.NYC and has worked in roles such as Sr Experience Designer at ESI Design and Project Lead at Habitat NYC. Han’s portfolio includes large scale corporate branding and digital experience design.

KEVIN YONG-MOON LEE
Kevin Lee
Co-Founder & Creative Direction

Kevin Yong-Moon Lee is the lead designer at LeadFlow.NYC. With a background in product design from Pratt Institute, he helps nonprofits and mission-driven creatives build strong brands and impactful digital experiences through strategy, design, and web development.

Kazi Lotus, Lead Software Engineer
Kazi Lotus
Lead Software Engineer

Lotus is a Software Developer with over 8 years of programming experience in SaaS platforms and Cloud deployments, specializing in Software Architecture design.

Michael Ge
Web Developer and Business Strategist

Michael, a web developer with a focus on social impact, partners with minority-owned businesses and nonprofits in Wisconsin and NYC. His extensive experience as a developer, researcher, and leader drives the creation of lasting technical solutions. He's also actively involved in destigmatizing mental wellness through initiatives like founding an Asian mental health conference and collaborating with local healthcare clinics and the Asian Mental Health Collective.

Chloe Ho
Social Media Manager &
Digital Marketing Consultant

Meet Chloe, our resident content marketing and digital marketing expert. With many years of experience in the field, Chloe has honed her skills in social media, campaign management, and copywriting to create compelling and effective marketing strategies.

Hazel Yuan
Junior UI/UX Designer & Strategist

Hazel is a creative problem solver, seamlessly integrates a strategic and research-based mindset into her design practice. Her experiences predominantly encompass agency settings, where she has successfully navigated various real-world projects, including collaborations with esteemed brands such as Nike, LVMH, and Kering.

SCOTT HAN
Scott Han
UI & UX Designer

Scott is a Visual Designer with expertise in web-interface, brand guidelines, motion graphics and data visualizations. Previous clients include Bricks and Mortals, Habitat for Humanity NYC, Interfaith Assembly on Homelessness and Housing and Coalition for the Homelessness. 

Numbers

Advertise some impressive metrics

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3.5x
Channel Coverage
90+
Business Outlets
Trusted by great nonprofits and foundations:
Our Design Approach & Core Values

Leadflow at a glance

Approach
Core Values

Engineering Design Approach

1
Ask and Research
Understand before you build.We begin with thoughtful discovery—asking the right questions to uncover your organizational goals, bottlenecks, audience needs, and capacity. From stakeholder interviews to audits and research, we ensure every solution is informed and intentional.
2
Imagine and Plan
Design with clarity. Before any design work begins, we map out what success looks like. This may include defining your messaging, outlining information architecture, or developing a campaign funnel. Everything is planned in a way your team can understand, review, and contribute to.
3
Design & Review
Bring your mission to life visually. From websites and brand identities to campaign assets and curriculum design—our creative process centers usability, clarity, and impact. We share in-progress work with you early and often to ensure alignment and give space for meaningful feedback.
4
Build, Test & Evaluate
Build with purpose. Test with care. Once we move into development or production, our team implements quality checks to ensure everything works as expected—whether that’s functionality on your website, email automation, or accessibility across devices and languages.
5
Launch & Improve
Go live with confidence. A strong launch includes both technical excellence and strategic outreach. From SEO setup and analytics to creative rollout support, we prepare your tools to reach the right people and convert attention into action.
6
On-Going Support
We don’t disappear after launch. Your needs evolve—and we’re here to grow with you. We offer support across technical maintenance, content updates, analytics reporting, training, and platform changes. Think of us as an extension of your team.
Ask & Research
Imagine & Plan
Design & Review
Test & Evaluate
Launch & Improve
On-Going Support

Our Core Values

1. Always Consult Instead of Sell 
Don’t be fearful of losing the potential client.


2. Give Away the Business
Focus on helping our clients first than maximizing our short-term revenue.


3. Tell the Kind Truth
Be responsible for being truth-tellers (with kindness, empathy & respect) even it means client relationship could be sacrificed.


4. Enter the Danger
Don’t shy away from uncomfortable situations


5. Ask Dumb Questions
If you don’t know something, ask. Your client knows more about their expertise and organization than we do. Don’t be fearful of being embarrassed. 


6. Make Dumb Suggestions
Sometimes obvious ideas are overlooked. Don’t hold back ideas out of fear of being humiliated.


7. Celebrate Your Mistakes
Mistakes are inevitable.  Readily call them out and take responsibility for them.


8. Take a Bullet for the Client
Find moments when we can humble ourselves and sacrificially take some of the burden off of a client in a difficult situation.


9. Make Everything About the Client
Throw your full attention into the world of the client.  Focus to understanding, honoring, supporting the client's organization.


10. Honor the Client’s Work
Take an active interest in their expertise and in the work they do.  Not being able to honor that work is a good indication that I shouldn’t be doing the work.
About Leadflow
Based in NYC, Leadflow is creative web agency dedicated to assisting nonprofits and foundations to expand their positive social impact and influences by making most of the web.

We are currently working with great nonprofit organizations like Habitat for Humanity, Bricks & Mortals, and Lilly Endowment Inc, and many more.
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